Shopper's Stop Limited - Securities and Exchange Board of India

Experienced professional management team
We have an experienced professional management team led by Mr. B S Nagesh, who is one of the
leading professionals in the retail sector in the country and has been the first Chairman of the CII
Committee on Retail in 2001 and has received various awards over the years, with the recent being the
Lycra Images Fashion Award for the ‘Most Admired Retail Professional of the Year’ in February 2004 and
‘Retail Professional of the Year’ for the years 2003 & 2004 by CMAI.
Our EXCOM consists of 6 professionals and is supported by a team of professional with relevant domain
expertise and retail oriented functional specializations from FMCG and service industry background with
professional qualification in their respective fields.
This team was awarded the ‘Best Top Management Team of the Year’ in 2002 by CMAI.
The management team is complemented by a committed work force. Our Human Resources policies aim
to create an engaged and motivated work force, which is essential for success in any service oriented
industry such as ours.
Strong focus on systems and processes
We have a strong focus on systems and processes. We have been able to capture our learnings over the
years and use them to create Standard Operating Procedures (‘SOPs’) for each of our activities, right
from planning and setting up of new stores to their day to day operations. Our SOPs are available on our
Intranet, which helps our employees to access them whenever required helping us achieve consistency
in our decision making process across the chain. We also have a Manual of Authority, outlining the
framework of financial and legal decision making authority at all levels in our Company, right up to the
CCA, MD & CEO.
We believe this will help us as we embark on our growth strategy and enhance our reach with our
customers and help us provide them a consistent brand experience across our stores.
Extensive use of Information Technology (IT) systems
We have deployed state of the art international IT systems for retail operations across our business
processes and operations. Most of our processes are linked, online, and utilize some of the leading
technologies available to deliver overall control and efficiency.
With changing customer aspirations and requirements, immediate monitoring of information on sales
trends is critical. Our IT systems help us not only to monitor customer purchase patterns, but also allows
our organization to quickly respond to it by facilitating decision making and providing us the tools to adjust
our operational strategy accordingly. Our systems also facilitate us to conduct our business efficiently by
helping us optimize our resources including our store space, inventory, manpower and overall capital
deployed in our business. We have received the IT user award from NASSCOM for Best IT Practice in
Retail Category in 2003.
Strong distribution and logistics network and supply chain
We have created a strong distribution and logistics network, with our four Distribution Centres covering
82,000 sq ft, handling over 260,000 SKUs per year, and working 24x7.
The distribution and logistics set up is networked and on line allowing us to deliver merchandise to the
store within 48 hours of receipt / generation of auto replenishment order, which has helped us optimize in
store availability of merchandise. The Distribution Center management is outsourced to service providers
such as Sembcorp. We believe our existing Distribution Centres, which have been designed to scale up,
will be able to meet our growth requirements as we expand the number of our stores.
We have undertaken various initiatives in further improving the efficiencies of our supply chain, which we
believe is critical for any retailer. These aim at meeting the conflicting requirements of reducing our
inventory whilst ensuring availability of products at all stores as per customer needs, as well as reducing
our operational costs.
Vast range of lifestyle products and services
Our merchandise ranges across apparel, accessories, perfumes, cosmetics, home & kitchen products
with over 260,000 SKUs, which are complemented by our services offerings.
We offer our customers a variety of national and international brands as well as our in-store brands
(private labels) under one roof.
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