Shopper's Stop Limited - Securities and Exchange Board of India
Shopper's Stop Limited - Securities and Exchange Board of India
Shopper's Stop Limited - Securities and Exchange Board of India
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BASIS OF ISSUE PRICE<br />
We will determine the Issue price in consultation with BRLMs/ Co-BRM on the basis <strong>of</strong> assessment<br />
<strong>of</strong> market dem<strong>and</strong> by way <strong>of</strong> Book Building for the Equity Shares to be issued.<br />
Qualitative Factors<br />
• We are one <strong>of</strong> <strong>India</strong>’s leading retailers operating a chain <strong>of</strong> 15 Department Stores across<br />
the country. We have been pioneers in setting up a chain <strong>of</strong> large format departmental<br />
stores in <strong>India</strong>. We believe that various initiatives taken by us have played a key role in<br />
enhancing the st<strong>and</strong>ards <strong>of</strong> retail in the country. Our focus on bringing in the International<br />
best practices into our retail operations, <strong>and</strong> providing the customer with a unique<br />
shopping experience has helped us to become one <strong>of</strong> the industry leaders.<br />
• Experienced pr<strong>of</strong>essional management team<br />
We have an experienced pr<strong>of</strong>essional management team led by Mr. B S Nagesh, who is<br />
one <strong>of</strong> the leading pr<strong>of</strong>essionals in the retail sector in the country. Our EXCOM consists <strong>of</strong><br />
6 pr<strong>of</strong>essionals <strong>and</strong> is supported by a team <strong>of</strong> pr<strong>of</strong>essional with relevant domain expertise<br />
<strong>and</strong> retail oriented functional specializations from FMCG <strong>and</strong> service industry background<br />
with pr<strong>of</strong>essional qualification in their respective fields.<br />
• Strong focus on systems <strong>and</strong> processes<br />
We have a strong focus on systems <strong>and</strong> processes. We have been able to capture our<br />
learnings over the years <strong>and</strong> use them to create St<strong>and</strong>ard Operating Procedures (‘SOPs’)<br />
for each <strong>of</strong> our activities, right from planning <strong>and</strong> setting up <strong>of</strong> new stores to their day to<br />
day operations.<br />
• Extensive use <strong>of</strong> Information Technology (IT) systems<br />
We have deployed state <strong>of</strong> the art international IT systems for retail operations across our<br />
business processes <strong>and</strong> operations. Most <strong>of</strong> our processes are linked, online, <strong>and</strong> utilize<br />
some <strong>of</strong> the leading technologies available to deliver overall control <strong>and</strong> efficiency. Our IT<br />
systems help us not only to monitor customer purchase patterns, but also allows our<br />
organization to quickly respond to it by facilitating decision making <strong>and</strong> providing us the<br />
tools to adjust our operational strategy accordingly. Our systems also facilitate us to<br />
conduct our business efficiently by helping us optimize our resources including our store<br />
space, inventory, manpower <strong>and</strong> overall capital deployed in our business.<br />
• Strong distribution <strong>and</strong> logistics network <strong>and</strong> supply chain<br />
We have created a strong distribution <strong>and</strong> logistics network, with our four Distribution<br />
Centres covering 82,000 sq ft, h<strong>and</strong>ling over 260,000 SKUs per year, <strong>and</strong> working 24x7.<br />
We believe our existing Distribution Centres, which have been designed to scale up, will<br />
be able to meet our growth requirements as we exp<strong>and</strong> the number <strong>of</strong> our stores.<br />
• Vast range <strong>of</strong> lifestyle products <strong>and</strong> services<br />
Our merch<strong>and</strong>ise ranges across apparel, accessories, perfumes, cosmetics, home &<br />
kitchen products with over 260,000 SKUs, which are complemented by our services<br />
<strong>of</strong>ferings. We <strong>of</strong>fer our customers a variety <strong>of</strong> national <strong>and</strong> international br<strong>and</strong>s as well as<br />
our in-store br<strong>and</strong>s (private labels) under one ro<strong>of</strong>. .<br />
• Internationally benchmarked shopping environment<br />
We believe our focus on providing our customer a globally benchmarked shopping<br />
environment with the best in class service has been instrumental in our success. We<br />
engage international designers such as Kingsmen Projects Pte Ltd (Singapore) <strong>and</strong> JHP<br />
Design <strong>Limited</strong> (UK) to design our stores, sourcing the fixtures in domestic as well as<br />
international markets. We periodically provide our managers international department<br />
store exposure through IGDS to be able to capture <strong>and</strong> implement best practices in our<br />
operations.<br />
• Strong underst<strong>and</strong>ing <strong>of</strong> the real estate business<br />
We benefit from our promoters association with the real estate business <strong>and</strong> their<br />
relationships with developers, which has helped us in having preferred properties at<br />
competitive rates. We enjoy Anchor Tenant status in most <strong>of</strong> the malls that we are<br />
presently located in due to our high br<strong>and</strong> awareness <strong>and</strong> trust, ability to draw a large<br />
number <strong>of</strong> customers <strong>and</strong> occupy a significant space in the mall. As Anchor Tenants, we<br />
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