Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
- The flavoured milk market can be split into 6 categories: traditional,<br />
functional, coffee, confectionery, breakfast and alternative<br />
flavoured milks<br />
- Innovation is starting to be seen in own-label products<br />
• Chapter 4: NPD Guidance<br />
- The UK’s population is skewing towards an older demographic<br />
- Different consumer segments enjoy different flavoured milk<br />
products<br />
- NPD should address the needs of different consumer segments<br />
• Chapter 5: Adding value to flavoured milk<br />
- There are trends affecting all areas of the flavoured milk industry,<br />
including macro food and drink, white milk and flavoured milk<br />
trends.<br />
- This chapter considers how the industry is responding to these<br />
trends.<br />
- Packaging affects consumer reactions to flavoured milk.<br />
• Chapter 6: Segmenting flavoured milk- the power categories<br />
- This chapter explores different brands within the traditional,<br />
functional, coffee, confectionery, breakfast and alternative flavoured<br />
milks categories.<br />
- Market behaviour, key figures, packaging evolution and advertising<br />
history are also considered<br />
• Chapter 7: Merchandising and pricing<br />
- This chapter illustrates the positioning of different flavoured milk<br />
products within main retail outlets.<br />
- In-depth pricings of different products are also provided<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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