Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
Oct 2008<br />
Digital campaign<br />
launched based on<br />
spoofs of US horror<br />
films. Backed up by<br />
online and print<br />
advertisement<br />
Aug 2009<br />
£2m deal to sponsor<br />
Sky TV’s football show.<br />
Included 15 second<br />
show indents and 5-<br />
second break bumpers<br />
To view please<br />
purchase full report<br />
Aug 2011<br />
Advertisement was launched for<br />
the Incredibles range including<br />
the online ‘You LOL You Lose’<br />
face recognition game, profiles on<br />
characters in the range, iPhone<br />
apps and outdoor advertisement<br />
Figure 6.4: Frijj advertisement campaigns 2008-2011<br />
Frijj advertising has traditionally been fun and well-suited to their core<br />
demographic of older children and teenagers. Their sponsorship of Sky TV’s<br />
Soccer FM show is an attempt to widen the appeal to active consumers and<br />
older adult males.<br />
6.1.2 Traditional <strong>Flavoured</strong> <strong>Milk</strong> Case Study: Yazoo (Friesland Campina)<br />
Friesland Campina Profit: €192 million (up<br />
84.6%) in 2015<br />
Product variants: Traditional flavoured milk<br />
NPD: Yazoo Smoothie<br />
To view please<br />
purchase full report<br />
Target consumers: Children and teens<br />
• Friesland Campina, the manufacturer of Yazoo, is in the top 6 global dairy<br />
companies. The cooperative is the result of the 2007 merger between<br />
Friesland Foods and Campina, and uses milk from farmers in the<br />
Netherlands, Germany and Belgium.<br />
61<br />
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