Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
The launch of Weetabix On-the-go was accompanied by a £5m marketing<br />
campaign, focusing on outdoor, online and digital activation. The television<br />
advertising focuses on targeting the busy on-the-go professionals who are too<br />
busy for a conventional breakfast. The strapline reads “A proper breakfast.<br />
Bottled” which helps to push the drinks convenience credentials.<br />
6.5.2 Breakfast milk case study: Fuel 10K<br />
Turnover 2014: £352,064,000<br />
Growth Sales: -3.91%<br />
To Product view Variants: please Breakfast<br />
NPD: Strawberry, Chocolate and Banana<br />
Target consumers: Males, on-the-go<br />
professionals, active consumers.<br />
purchase full report<br />
Fuel 10K Liquid Breakfast was launched in 2012, and is designed for active<br />
people who want to find extra time in their day to achieve their goals. The ‘fuel<br />
your 10k hours’ strapline comes from a quote by writer Malcolm Gladwell, who<br />
wrote ‘if you want to become brilliant at anything, you need to practice for<br />
10,000 hours’. Fuel 10k is available in 5 flavours: Banana, Caffé Latte,<br />
Chocolate, Strawberry and Vanilla. Each Tetra Pak 330ml unit has<br />
approximately 241 calories with 5.3g of fibre and 20g of protein.<br />
To view please<br />
purchase full report<br />
Feb 2012<br />
Launch of Fuel 10k breakfast<br />
drinks<br />
Dec 2013<br />
Trial of Fuel 10k<br />
‘Full English’<br />
Figure 6.25: Evolution of Fuel 10k breakfast milk, product and packaging<br />
87<br />
© 2016 Teepee Limited. All Rights Reserved.
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