Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
standout to the brand name and colour differentiation. They recently launched<br />
a more convenient UHT bottle format, differentiating them from their rivals.<br />
Jun 2012<br />
Campaign to encourage woman<br />
to take a ‘fantasy’ and blissful<br />
break from daily tasks.<br />
Strapline- ‘Another fresh<br />
fantasy brought to you by<br />
Emmi Caffe Latte’.<br />
Placed on public transport & in<br />
retail outlets.<br />
Apr 2013<br />
Short films celebrating New<br />
York coinciding with the<br />
launch of Caramel New York.<br />
Features celebrities on their<br />
favourite places in the city.<br />
Films released on social<br />
media, with chance to win<br />
trip to NYC.<br />
To view please<br />
purchase full report<br />
May 2015<br />
Campaign to engage brands<br />
key audience, built around ‘100<br />
# Fresh Kicks’ photo<br />
competition, giving away 100<br />
iPhone 6. Participation on<br />
social media and pack QR<br />
codes, supported by<br />
advertising campaign.<br />
6.20: Emmi Caffe Latte advertisement 2012-2015<br />
Advertising for Emmi Caffe Latte is primarily aimed at young, cosmopolitan<br />
women and plays on the escapist ritual of indulging in coffee. Originally<br />
advertising focused primarily on print advertising, but now utilises social media<br />
and filmography to increase brand awareness and encourage consumer<br />
engagement.<br />
6.4 Confectionery and dessert flavoured milk<br />
Confectionery flavoured milk is similar to traditional flavoured milk, but uses<br />
innovative flavours and indulgent textures. One of the key differences of this<br />
category is the occasion usage, with confectionery-flavoured milk being an<br />
occasional treat as opposed to an everyday purchase. However, this definition<br />
is limited and, as occurs with other categories, indulgence can be an everyday<br />
purchase. For example:<br />
79<br />
© 2016 Teepee Limited. All Rights Reserved.
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