Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
of tryptophan and melatonin, two substances found to reduce anxiety and aid<br />
sleep, it seems only a matter of time before a brand looks to market<br />
5.3.2 Flavour driven NPD<br />
As we have seen in previous chapters, pitching flavoured milk to the adult<br />
population is an under-developed route and holds out commercial promise for<br />
brands who can manage this successfully. This is why we are seeing more<br />
interest in translating flavours that are already popular amongst adults into the<br />
flavoured milk market.<br />
Popular flavours include:<br />
• Sticky Toffee Pudding<br />
• Carrot Cake<br />
• Millionaire’s Shortbread<br />
• Cherry bagel<br />
• Cheesecake<br />
• Lemon meringue pie<br />
• Flapjacks<br />
• Rocky Road<br />
Country: Australia<br />
Brand: Nippy’s<br />
Flavour: Iced To Honeycomb view please<br />
Launch purchase date: 2012 full report<br />
What’s special? This brand is a unique flavour,<br />
with both adult and child appeal.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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