Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
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purchase full report<br />
Aug 2013<br />
To accompany launch into<br />
sports nutrition, Nurishment<br />
created a new website to<br />
appeal to sports people to<br />
push their limits, with the<br />
strapline ‘I Say When’.<br />
Nov 2013<br />
National advertising<br />
campaign launched:<br />
- On-pack promotions<br />
- London Underground<br />
- Outdoor<br />
- Press<br />
Figure 6.15: Nurishment advertising campaigns<br />
Nurishment advertising in recent years has focused on appealing to its target<br />
audience of active consumers, with a focus on extreme sports players. The<br />
advertising push has centred around outdoor, print, on-pack and online<br />
activation.<br />
6.3 Coffee flavoured milk<br />
• Coffee continues to go from strength to strength as British consumers<br />
move away from tea, the traditional UK drink, to a greater taste for coffee.<br />
• <strong>Flavoured</strong> milk is a good carrier for coffee as a flavour – it mixes well and<br />
brings out the qualities in the coffee and there has consequently been a<br />
high level of innovation in this segment.<br />
• It is an area where own label struggles to cut through and where innovation<br />
in flavour and packaging format e.g. glass, cup shaped bottles, is key.<br />
74<br />
© 2016 Teepee Limited. All Rights Reserved.
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