Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
Table of Contents<br />
Foreword 6<br />
Executive summary 8<br />
1. THE FLAVOURED MILK MARKET 11<br />
1.1 The global flavoured milk market 12<br />
1.2 UK dairy trade: exports and imports 13<br />
2. NUTRITIONAL BENEFITS OF MILK 15<br />
2.1 Cow’s milk nutrient content 15<br />
2.2 <strong>Milk</strong> treatment and nutrition 17<br />
2.3 Health benefits of dairy 18<br />
2.3.1 Dairy and infant nutrition 18<br />
2.3.2 <strong>Milk</strong> and health factors 19<br />
3. EVOLUTION OF THE FLAVOURED MILK<br />
20<br />
CATEGORY<br />
3.1 Key trends in flavoured milk innovation 22<br />
3.2 White milk market indicators 23<br />
3.3 <strong>Flavoured</strong> milk market indicators 23<br />
3.4 <strong>Flavoured</strong> milk market segmentation 25<br />
3.5 Own- brand labels in the flavoured milk market 26<br />
3.5.1 Limitations to own-brand development 27<br />
3.5.2 Own-label flavoured milk and sub-categories 27<br />
3.5.3 The future if own-label flavoured milk 28<br />
3.6 Summary 28<br />
4. NEW PRODUCT DEVELOPMENT GUIDANCE 29<br />
4.1 Occasion and usage 29<br />
4.2 Consumer segments 31<br />
4.2.1 Consumer segments: 0-14 years 32<br />
4.2.2 Consumer segments: 15-29 years 34<br />
4.2.3 Consumer segments: 30-44 years 36<br />
4.2.4 Consumer segments: 45-59 years 37<br />
4.2.5 Consumer segments: 60+ years 38<br />
5. ADDING VALUE TO FLAVOURED MILK 40<br />
5.1 Macro food and drink trends 41<br />
5.1.1 Organic 41<br />
5.1.2 Minimal processing and transparent labelling 42<br />
5.1.3 Lactose-free milk 43<br />
5.1.4 Sugar reduction 44<br />
5.1.5 Nutritional benefits 45<br />
5.2 White milk trends 46<br />
5.2.1 Supporting dairy farmers 46<br />
5.2.2 Innovative milk sources 47<br />
5.2.3 White milk NPD 48<br />
5.3 <strong>Flavoured</strong> milk trends 49<br />
5.3.1 Functionality driven NPD 49<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
2
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