Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
Country: United States of America<br />
Brand: Arriba<br />
Flavour: Horchata (cinnamon) with rice milk<br />
To view please<br />
Launch date: 2015<br />
What’s special? This flavour is taken from a<br />
traditional Central American drink. This is a<br />
good example of taking tried and true adult<br />
flavours into the category.<br />
purchase full report<br />
Whether these new flavours will compete in the confectionery category or in<br />
the traditional flavoured category remains to be seen.<br />
• The on-the-go lifestyles of consumers have implications for flavoured milk<br />
packaging and branding, as the convenience trend continues to gather<br />
pace.<br />
• Innovation will most likely come from the functional drink offer and<br />
flavoured milk being used as a convenient snack that surpasses energy<br />
drinks in terms of both the perceived health benefits and its natural<br />
attributes.<br />
5.3.3 Formula innovation<br />
Some products have gone beyond experimenting with new flavours, to<br />
innovating recipes and formulas.<br />
Country: India<br />
Brand: Vio<br />
Flavours: Very Berry, Fresh Citrus,<br />
Tropical Colada, Exotic<br />
Launch date: 2015<br />
What’s special? This flavoured milk has<br />
a twist as it is carbonated. It remains to be<br />
seen whether carbonation and dairy are a<br />
sustainable commercial match.<br />
To view please<br />
purchase full report<br />
53<br />
© 2016 Teepee Limited. All Rights Reserved.
Change language