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The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.


HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />

7.2.7 Sainsbury’s functional and protein flavoured milk pricing 113<br />

2016<br />

7.2.8 Sainsbury’s confectionery and alternative flavoured milk 114<br />

pricing 2016<br />

7.3 ASDA 115<br />

7.3.1 ASDA chilled dairy aisle 115<br />

7.3.2 ASDA cereal aisle 116<br />

7.3.3 ASDA ambient dairy and alternative aisle 117<br />

7.3.4 ASDA traditional flavoured milk pricing 2016 118<br />

7.3.5 ASDA coffee and breakfast milk pricing 2016 119<br />

7.3.6 ASDA functional and protein flavoured milk pricing 2016 120<br />

7.3.7 ASDA confectionery and alternative flavoured milk pricing 121<br />

2016<br />

7.4 Morrisons 122<br />

7.4.1 Morrisons chilled dairy aisle 122<br />

7.4.2 Morrisons ambient milk aisle 123<br />

7.4.3 Morrisons traditional flavoured milk pricing 2016 124<br />

7.4.4 Morrisons coffee and breakfast milk pricing 2016 125<br />

7.4.5 Morrisons functional and protein flavoured milk pricing 126<br />

2016<br />

7.4.6 Morrisons confectionery and alternative flavoured milk 127<br />

pricing 2016<br />

7.5 Waitrose 128<br />

7.5.1 Waitrose chilled dairy aisle 128<br />

7.5.2 Waitrose cereal aisle 129<br />

7.5.3 Waitrose ambient milk aisle 130<br />

7.5.4 Waitrose traditional flavoured milk pricing 2016 131<br />

7.5.5 Waitrose coffee and breakfast milk pricing 2016 132<br />

7.5.6 Waitrose functional and protein flavoured milk pricing<br />

133<br />

2016<br />

7.5.7 Waitrose confectionery and alternative flavoured milk<br />

134<br />

pricing 2016<br />

7.6 The Co-operative 135<br />

7.6.1 Co-op chilled dairy aisle 135<br />

7.6.2 Co-op chilled on-the-go drinks aisle 136<br />

8. THE FUTURE OF THE FLAVOURED MILK<br />

137<br />

MARKET<br />

8.1 UK sugar tax 139<br />

8.2 History of sugar and flavoured milk (1933-2016) 140<br />

8.3 Sugar debate in the UK 141<br />

8.4 Current UK sugar consumption 142<br />

8.4.1 Historic consumption of NMES in the UK 142<br />

8.4.2 NMES by gender and age group 143<br />

8.4.3 Sources of NMES by age group 143<br />

8.5 Comparative sugar content of sweetened drinks 144<br />

8.5.1 <strong>Flavoured</strong> milk sugar content 146<br />

8.6 Public health policies 147<br />

8.7 Arguments for and against the sugar tax 148<br />

8.8 Evaluating the sugar tax 149<br />

8.9 Effect of sugar tax on flavoured milk 150<br />

8.9.1 Alternative sweeteners 150<br />

All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />

to 2017<br />

4

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