Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
3.4 <strong>Flavoured</strong> milk market segmentation<br />
The flavoured milk sector can be split into six different sub-categories,<br />
depending on their composition and intending use:<br />
Traditional<br />
Occupies almost half of the entire flavoured milk<br />
offering, and centres around traditional flavours such<br />
as vanilla, chocolate and strawberry.<br />
Functional<br />
Occupies an estimated quarter of the market.<br />
These target the health conscious consumer with<br />
specific claims around nutrition and wellbeing.<br />
Coffee<br />
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Third most popular category. Almost all other<br />
categories are including coffee in their range<br />
since the segment is seeing strong performance.<br />
Confectionery<br />
Often offered as an indulgent treat due to the<br />
sweet and rich flavours. These products make.<br />
up an estimated tenth of the sector.<br />
Breakfast<br />
Breakfast and dairy-alternative flavoured milks only<br />
occupy a small sector of the market, but both are a<br />
fast growth area.<br />
Figure 3.4: <strong>Flavoured</strong> milk sub-categories<br />
Although the sub-categories are presented in figure 3.4 as mutually exclusive,<br />
they are not necessarily so. Increasingly, more products are converging and<br />
breaking out of their sub-category and more boundaries are blurring.<br />
We estimated the proportion that each of the six different flavoured milk<br />
categories represent of the entire flavoured milk market. The percentages next<br />
to each category show our model of how much each sub-segment accounts<br />
for of the whole flavoured milk category<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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