Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
The core consumer segments have been identified as:<br />
• School children – primary/secondary<br />
• Active children – participating in clubs/sports<br />
• Endurance and strength athletes – gym goers and solo trainers<br />
• Weight conscious consumers<br />
• On-the-go professionals<br />
• Vegans<br />
• Casual Gym Goers<br />
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Each consumer segment is matched against the six sub-categories of<br />
flavoured milk. We show which category appeals to which demographic<br />
segment, which can be used to directly inform NPD strategy.<br />
The combinations with the darkest shades on the following charts indicate<br />
the highest consumer interest.<br />
Of course, the relative growth specific consumer segments also need to be<br />
considered. For instance, if a high growth consumer segment has a high<br />
interest in functional milk, then this is a significant piece of information to drive<br />
brands medium term NPD plans and strategy.<br />
4.2.1 Consumer segment: 0-14 years<br />
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Figure 4.4: Projected UK population of 0-14 year olds, thousands (ONS 2013)<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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