Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
EXECUTIVE SUMMARY<br />
The purpose of this report is to deliver up-to-date insights on the UK flavoured<br />
milk market from a consumer-centric growth perspective. The insights<br />
generated throughout the report are directed towards existing players, new<br />
entrants, analysts and investors in the flavoured milk industry.<br />
This document will serve as a tool for strategic planning to help increase<br />
market share, or to understand where market share is heading.<br />
• Chapter 1: <strong>Flavoured</strong> milk market.<br />
- Globally, the value of the flavoured milk market grew between 2010-<br />
15<br />
- Regions such as South East Asia and Latin America are leading<br />
demand.<br />
- Ambient flavoured milk is overtaking chilled in popularity<br />
- 90% of all the UK’s milk exports are destined for the EU, worth<br />
£263m in 2014.<br />
• Chapter 2: Nutritional benefits of milk<br />
- Consumers are becoming increasingly health conscious<br />
- <strong>Milk</strong> is high in protein, calcium, vitamins and minerals.<br />
- Globally, milk contributes around 14% of dietary protein intake<br />
- <strong>Milk</strong> is beneficial for a variety of health factors including bone,<br />
tooth, cardiovascular and metabolic health<br />
• Chapter 3: Evolution of the flavoured milk category<br />
- There are several NPD trends including the rise of functional and<br />
coffee drinks, a broadening consumer base and targeted<br />
packaging,<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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