Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
Implications: Sugar reduction is one of the most important trends for<br />
2016 and it will be crucial for flavoured milk manufacturers to find sugar<br />
alternatives in their products.<br />
To view please<br />
purchase full report<br />
Country: UK<br />
Brand: Frijj<br />
Flavours: Choc-a-Chocolate and Seriously<br />
Strawberry<br />
Launch date: 2015<br />
What’s special? As the category leader,<br />
Frijj launching a reduced sugar variant is a<br />
response to significant public demand for<br />
flavoured milk without high levels of sugar.<br />
5.1.5 Nutritional benefits<br />
• <strong>Milk</strong> is a good source of protein and a high intake of protein is becoming<br />
increasingly desirable for many consumers, especially amongst gym-goers<br />
& dieters. Therefore, product reformulations with added amino-acids are<br />
likely be successful on the market in the medium term.<br />
• Consumers have an increasingly hectic and on-the-go lifestyle. UK adults<br />
have acknowledged that they have little time to prepare a nutritious<br />
breakfast or snack. However, people recognise the importance of a wellbalanced<br />
breakfast to fuel their day and are open to more flavoured milk<br />
breakfast propositions.<br />
• Older consumer segments are relatively untapped in the flavoured milk<br />
market. Focusing on particular nutritional and lifestyle needs of this<br />
generation could unlock new market opportunities.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
45
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