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The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.


HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

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Country: United States of America<br />

Brand: Hershey’s<br />

Flavour: White Chocolate<br />

Launch date: 2013<br />

What’s special? Although, within the UK,<br />

confectionery flavours are not new, white<br />

chocolate flavour is still not as established<br />

as milk chocolate and has been the focus of<br />

NPD in the dessert category.<br />

Country: Taiwan<br />

Brand: Greenmax<br />

Flavour: Boba <strong>Milk</strong> Tea Powder<br />

Launch To date: view 2011 please<br />

What’s special? Although this product is<br />

powdered, the flavour is worth mentioning as it<br />

aligns with the tea-keen palates of UK adults<br />

and the growth of green tea as a healthy<br />

proposition.<br />

purchase full report<br />

Country: United States of America<br />

Brand: Peeps<br />

Flavours: Chocolate Marshmallow,<br />

Marshmallow, Easter Egg Nog.<br />

Launch date: 2011<br />

What’s special? These seasonal flavours are<br />

examples of how to take advantage of the<br />

different retail opportunities across the trading<br />

year.

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