Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
have been available in UK supermarket aisles for over two decades in their<br />
present form and are usually found alongside white liquid milk with typical<br />
flavours including chocolate, strawberry, vanilla and banana.<br />
Chocolate is the best-selling<br />
flavoured within the traditional<br />
power category.<br />
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purchase category full report<br />
trends<br />
Strawberry is the second most<br />
popular traditional milk<br />
flavour.<br />
Yazoo & Frijj are the main volume<br />
brands within this category.<br />
Supermarkets are most likely to<br />
develop own brand propositions in<br />
this category.<br />
Figure 6.2: Trends within the traditional flavoured milk power categories.<br />
6.1.1 Traditional flavoured milk case study: Frijj<br />
Brand Growth: 7% in 2014/15<br />
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purchase full report<br />
Product Variants: Confectionery and<br />
traditional flavoured milk<br />
New product developments: Frijj 40%<br />
sugar-reduced and Frijj Supreme<br />
Target consumers: Children and teens<br />
58<br />
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