Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
8.9.2 How can flavoured milk brands move towards reduced-sugar?<br />
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Figure 8.19: Strategies for flavoured milk brands to reduce sugar usage<br />
The sugar tax has been met with controversy within the food and drink industry, with claims<br />
it creates unfair competition as other unhealthy foods are not taxed. However, there are<br />
untapped opportunities within the flavoured milk sector to create products for health<br />
conscious consumers who like the flavours and dairy goodness but without the adverse<br />
effects of sugar. By using non-sugar sweeteners discussed in figure 8.18, and by tailoring<br />
products to health conscious consumers such as gym-goers and parents, manufacturers<br />
could open up entirely new markets.<br />
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