Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
Country: USA<br />
Brand: Shamrock Farms<br />
Flavours: Vanilla, Chocolate and<br />
Strawberry<br />
Launch date: 2007<br />
What’s special? The brand<br />
emphasises the words “real, fresh &<br />
ideas” highlighting the provenance<br />
trend but also the wholesomeness of<br />
the product.<br />
To view please<br />
purchase full report<br />
5.1.3 Lactose-free milk<br />
• Lactose is a carbohydrate found only in dairy. Although not very sweet<br />
when processed lactose becomes a main element of the sugar-rich liquid<br />
in flavoured milk.<br />
• Lactose intolerance occurs when the enzyme lactase, which breaks down<br />
lactose into glucose and galactose, is absent from the digestive system.<br />
Symptoms include digestive pains, flatulence and diarrhoea.<br />
• Lactose intolerance is more common in certain ethnic groups than<br />
others, with a substantial proportion of the world suffering from the condition:<br />
- ~90% of people from Asian descent<br />
- ~60% of people from African descent<br />
- ~50% of people from Latin American descent<br />
• More than half of the world’s flavoured milk demand comes from Asia.<br />
Therefore, lactose-free propositions are vital to tapping into this market.<br />
• The desire for products free of lactose is also reflected in the rising<br />
popularity of dairy alternatives which are naturally free of lactose, such as<br />
soya, oat and nut milks.<br />
• Arla’s Lactofree range has been the main lactose-free flavoured milk<br />
proposition in the UK market, with a chocolate flavour available.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
43
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