Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
• Mars has launched their most popular confectionwry products as<br />
flavoured milk: Starburst, Galaxy, Skittles, Mars Bar.<br />
• Mars has also developed products that could easily be placed in the<br />
alternative or functional drink category: Mars Refuel with added protein<br />
and packaged with the sports for the functional category, or Mars flavoured<br />
milk without lactose in the alternative milk category.<br />
This segment holds many possibilities for innovation. This is the most<br />
straightforward category in which to innovate because opportunity lies in<br />
translating popular confectionery and dessert flavours into flavoured milk:<br />
• Sticky toffee pudding, white chocolate, rocky road, millionaire’s shortbread<br />
and carrot cake are just a few examples.<br />
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