Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
• Starbucks, the High Street coffee shop, entered the UK market in 1998.<br />
• Their ready-to-drink coffee drink was launched in late 2010 through a<br />
partnership with Arla Foods, who provided licenses for the brand to<br />
manufacture, distribute and market the drink.<br />
• The first drinks launched were Starbucks VIA® instant coffee, Starbucks<br />
Discoveries® chilled latte and Starbucks Doubleshot®.<br />
launched Starbucks Bottled Frappuccino®.<br />
In 2011, it<br />
• The Starbucks license has grown to become one of the market leading<br />
chilled coffee drinks in the UK.<br />
Apr 2010<br />
Launch of<br />
‘Discoveries’ readyto-drink<br />
range.<br />
Nov 2012<br />
Festive red cup<br />
launched for limited<br />
edition Caramel<br />
Macchiato.<br />
To view please<br />
purchase full report<br />
Apr 2015<br />
Launch of Starbuck<br />
Discoveries<br />
Cappucino.<br />
Apr 2010<br />
Launch of ‘Doubleshot’<br />
ready-to-drink<br />
flavoured milk.<br />
2013<br />
Rebranding of<br />
Discoveries and<br />
Doubleshot drinks.<br />
Figure 6.17: Evolution of packaging and flavours in Starbucks coffee flavoured milk<br />
range<br />
The Starbucks packaging is designed to target those cosmopolitan, on-thego<br />
professionals who enjoy Starbucks but who are not necessarily able to get<br />
to an outlet. With this in mind, the packs are designed in a cup, to mirror the<br />
store format. Re-closable packs are not particularly important to the target<br />
consumers as image outweighs convenience and the product is single serve.<br />
The small sized packs of around 220ml make this feasible as a reasonable<br />
amount to consume in one serving for their core audience of busy commuters.<br />
76<br />
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