Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
their ‘Best of Both’ milk which tastes like semi-skimmed milk while being<br />
fat free.<br />
• These recent launches illustrate how the regular white milk category is<br />
seeing considerable innovation since value has been stripped from the<br />
category through the milk price war.<br />
Implications: <strong>Flavoured</strong> milk brands should take note of these recent<br />
product developments in the wider milk category, and consider how they<br />
can add value to product by considering the specific nutritional<br />
requirements of particular age groups<br />
To view please<br />
purchase full report<br />
Country: UK<br />
Brand: Best of Both <strong>Milk</strong><br />
Flavours: White <strong>Milk</strong><br />
Launch date: 2016<br />
What’s special? Arla’s Best of Both<br />
<strong>Milk</strong> has the fat levels of skimmed<br />
milk with the taste of semi-skimmed.<br />
It is an example of recent added<br />
value innovation in the white milk<br />
category.<br />
5.3 <strong>Flavoured</strong> milk trends<br />
In addition to wider trends in the UK food and drink industry and white milk<br />
market, there are also several key developments within the flavoured milk<br />
market that should be taken into account.<br />
5.3.1 Functionality driven NPD<br />
• New products in the flavoured milk market use the addition of innovative<br />
nutrients, vitamins and minerals to suite the health aspirations of different<br />
consumer segments.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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