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The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.


HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />

8.5.1 <strong>Flavoured</strong> milk sugar content<br />

Below we have profiled the sugar content for flavoured milk bestsellers per bottle, which is<br />

usually consumed in one sitting. Items are organized into Power Categories, with items on<br />

the left containing the highest amounts of sugar.<br />

To view please<br />

purchase full report<br />

Figure 8.14: The sugar content of flavoured milk<br />

Maxi <strong>Milk</strong> Extreme has the least sugar per bottle, perhaps reflecting the health conscious<br />

nature of functional drink consumers. It also contains the least sugar per 100ml, at 1.2 tsp/<br />

100ml, closely followed by Frijj Reduced Sugar at 1.4tsp/100ml. Fuel 10k contained the<br />

most sugar per 100ml with 3.3 tsp. closely followed by Dunn’s River Nurishment at 3.1tsp/<br />

100ml.<br />

145<br />

© 2016 Teepee Limited. All Rights Reserved.

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