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The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.


HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />

The scorecard (figure 5.3) shows HDPE and PET plastics are similarly suitable<br />

for flavoured milk packaging. PET is more aesthetically pleasing but HDPE<br />

has a smaller environmental impact as less energy is used in the production<br />

and recycling of HDPE bottles.<br />

Cartons, such as Tetrapak, score consistently in all categories but are not as<br />

simple to recycle as plastic alternatives since they are formed by several<br />

layers.<br />

Glass was seen as least suitable as a packing material. It is not appropriate for<br />

children, is heavy for the consumer and also has a high eco-impact.<br />

To view please<br />

purchase full report<br />

Figure 5.3: Suitability of different packaging materials for flavoured milk under<br />

different categories. ‘+’ denotes poor performance, ‘++’ denotes a medium<br />

performance and ‘+++’ denotes good performance.<br />

5.4.3 Sports caps<br />

<strong>Flavoured</strong> milk producers must design and innovate in order to successfully<br />

address consumers’ lifestyles and needs. With the exception of recent 500ml,<br />

55<br />

© 2016 Teepee Limited. All Rights Reserved.

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