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The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.


HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />

2.3.2 <strong>Milk</strong> and health factors<br />

Bone Health<br />

Oral health<br />

The IGF-1 protein in milk<br />

aids assimilation of amino<br />

acids into the body,<br />

contributing to bone<br />

formation. Diets low in dairy<br />

are linked to increased risk<br />

of osteoporosis, and bone<br />

fractures in children.<br />

To view please<br />

purchase full report<br />

Evidence suggests that milk<br />

consumption may prevent<br />

tooth cavities. High levels of<br />

calcium and phosphate in<br />

milk contribute to stronger<br />

enamel, offering more<br />

protection against tooth<br />

damage.<br />

Weight control<br />

Metabolic Syndrome<br />

There is evidence that high<br />

protein diets could<br />

contribute towards weight<br />

loss and decreased body<br />

fat. This could be due to a<br />

possible increase in body<br />

temperature, and an<br />

increased feeling of satiety.<br />

To view please<br />

purchase full report<br />

Metabolic syndrome refers<br />

to metabolic irregularities<br />

including obesity,<br />

hypertension and high<br />

triglycerides (HDL). High<br />

dairy diets have been<br />

associated with lower levels<br />

of some elements of<br />

metabolic syndrome.<br />

Cardiovascular disease<br />

Although there is no clear<br />

scientific consensus, there<br />

are certain studies that<br />

point to a relationship<br />

between fermented milk<br />

and decreased risk of<br />

cardiovascular disease.<br />

To view please<br />

purchase full report<br />

Cancer prevention<br />

Calcium, provided by milk,<br />

is thought to reduce the risk<br />

of colorectal cancer. In<br />

addition, milk and dairy<br />

consumption has been<br />

linked to a reduction of risk<br />

of bladder cancer.<br />

Source: FAO 2013<br />

All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />

to 2017<br />

19

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