Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
Gü is a dessert brand which has expanded into flavoured milk. Since 2014,<br />
the product has been made under licence by Crediton Dairy. Unusually, it is<br />
meant to be served warm, rather than being the on-the-go proposition that<br />
many other brands focus on.<br />
With the UK hot chocolate category dominated by powders, there has been<br />
successful innovation with chocolate ‘spoons’, which allow chocolate to be<br />
melted in hot water. This demonstrates the willingness of consumers to try<br />
new products in this category. The Gü product is clearly aimed at adults as an<br />
indulgent treat with premium black packaging and the relatively high chocolate<br />
content in the formulation.<br />
6.5 Breakfast ready-to-drink milk<br />
With the increasingly hectic lifestyles of UK consumers, on-the-go breakfast<br />
propositions have been growing in popularity. This desire for convenience was<br />
exemplified by the breakfast biscuit category which saw rapid growth from<br />
2010 when Belvita Breakfast was launched.<br />
As consumers began to realise that breakfast biscuit products are not as<br />
healthy as they appear, sales started to decline and only a considerable<br />
amount of innovation has kept the market going. Protein drinks have since<br />
entered the UK market as an on-the-go breakfast alternative, which is both<br />
more satiating and nutritious than many other available options.<br />
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