Flavoured_Milk_Free

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The population of those between ages 0 and 14 is expected to rise by 8% between 2014-2023 in the UK. Traditional Functional Coffee Confectionery Breakfast Alternative School children To view please purchase full report Active children Low interest Moderate interest High interest Figure 4.5: Core consumer categories for the 0-14 years demographic This expected growth has implications for flavoured milk since there are two main core consumer categories that stem from this demographic . • School children (aged 4-14) who may consume flavoured milk in their lunchbox at school or at home as a treat. • Active children (aged 4 – 14) with high energy requirements through regular sport of exercise/clubs. . Traditional and confectionery flavoured milks are most relevant to this consumer segment. However, with parental concerns over high-sugar content it will be crucial for brands to alter their formulations to best appeal to these consumers. • Active children are likely to have requirements for on-the-go drinks which are filling and nutritious. These children are typically To view please purchase full report involved in extracurricular activities and may have higher nutritional requirements than the average child, meaning they might benefit from functional and breakfast drinks
UK FLAVOURED MILK MARKET 2017 & BEYOND 4.2.2 Consumer segments: 15 – 29 years To view please purchase full report Figure 4.6: Projected UK population of 15-29 year olds, thousands (ONS 2013) The 15-29 years segment in the UK is projected to decrease by 2% between 2016 and 2023. Traditional Functional Coffee Confectionery Breakfast Alternative Endurance Athletes Weight conscious consumers On-the-go professional To view please purchase full report Strength Athletes Vegans Casual Gym Goers Figure 4.7: Core consumer categories for the 15-29 years demographic Low interest Moderate interest High interest Within this group, we have identified several core consumer groups for all the flavoured milk categories. These groups are not mutually exclusive but we regard them as separate groups: § Endurance athletes with a need for functional drinks, primarily as fuel for sport and recovery. In 2010 the Department for Culture, Media and Sport All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016 to 2017 34
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UK FLAVOURED MILK MARKET 2017 & BEY
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8. THE FUTURE OF THE FLAVOURED MILK
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Rockwood House, Parkhill Road Torqu
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