Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
750ml and 1-litre formats, flavoured milk is mainly available for on-the-go<br />
consumption in plastic bottles or Tetra Pak cartons.<br />
Mars Refuel have seen considerable commercial success with their sports cap<br />
format. This can be attributed to a range of consumer lifestyle factors:<br />
• Convenience e.g. value added feature for consumers with active lifestyles<br />
who see Mars drinks as a quick recovery after exercise.<br />
• The perceived status enjoyed by consumers carrying a bottle with a<br />
sports cap.<br />
• Consumers’ willingness to pay a premium for enhanced packaging.<br />
• The perceived potential to avoid spillage - important to parents.<br />
Advantages<br />
Convenient for consumption<br />
Disadvantages<br />
Disadvantages<br />
Expensive for manufacturer<br />
Association with a “sporty”,<br />
active lifestyle<br />
To view please<br />
purchase full report<br />
Requires manufacturing to be<br />
altered from foil seal - cost<br />
Avoids spillage<br />
Potential child choke risk<br />
Supports a higher price point<br />
Seal integrity<br />
Figure 5.4: Advantages and disadvantages of the use of sports cap in flavoured milk<br />
packaging in the UK.<br />
Mars uses a sports cap for some of its confectionery propositions including<br />
Bounty, Galaxy, Snickers and Mars flavoured milk drinks. For Goodness<br />
Shakes also use sports caps for their ‘Kids on the go’ range, aimed at active<br />
and sporty children.<br />
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