Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
To view please<br />
purchase full report<br />
Figure 4.2: <strong>Flavoured</strong> milk matrix by occasion and usage.<br />
Everyday Healthy: In the upper left quadrant of Figure 4.2 are affordable<br />
flavoured milks positioning themselves as ‘healthy’ and intended for regular<br />
consumption. These include some breakfast drinks, meal replacement<br />
shakes, drinks aimed at children and 1l plant-based dairy alternatives.<br />
Premium Healthy: In the upper right quadrant are flavoured milk products<br />
which are positioned as healthy but with some added benefit which makes<br />
them more of a premium product. These include branded protein drinks and<br />
premium traditional flavoured milk with added benefits such as organic milk.<br />
Affordable Treat: In the bottom left section, we show drinks intended for<br />
regular use, which have an indulgent aspect. This category mainly consists of<br />
traditional flavoured milks with relatively high levels of sugar.<br />
Premium Indulgence: In the bottom right corner, we highlight indulgent drinks<br />
that are positioned as premium products. This mainly consists of coffee drinks,<br />
confectionery flavours such as those produced by Mars and indulgence<br />
products from Frijj and Gü.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
30
Change language