Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
6.2.5 Functional milk case study: For Goodness Shakes (Aurivo)<br />
Aurivo Turnover: €447m (2014)<br />
Growth CAGR Growth: 13.5% (2014/13)<br />
Product variants: Functional drinks<br />
NPD: Sports Recovery & Protein On-The-Go<br />
Target consumers: Active children, teens,<br />
slimmers, strength and endurance athletes &<br />
casual gym goers<br />
To view please<br />
purchase full report<br />
For Goodness Shakes is a flavoured milk brand that targets a variety of<br />
athletes with its range of protein products. It was originally developed by the<br />
company My Goodness Ltd, founded in 2003. Aurivo, the Ireland-based<br />
agribusiness purchased My Goodness Ltd in 2015.<br />
For Goodness Shakes comes in several varieties:<br />
.<br />
• For Goodness Shakes® Ultimate Protein (Chocolate and<br />
Strawberry) is their highest-protein product with 40g of protein per<br />
serving. This is targeted at consumers who are interested in muscle<br />
development and are knowledgeable about their nutritional<br />
requirements.<br />
• For Goodness Shakes® Protein Nutrition (Chocolate,<br />
Strawberry and Café Latte) contains 20g of lean milk protein with<br />
added nutrients. This product is their most mainstream product,<br />
aimed at consumers interested in slimming and general health.<br />
• For Goodness Shakes® Recovery, is their main product and<br />
comes in Chocolate, SuperBerry, Vanilla and Banana. Its ratio of<br />
carbohydrates to protein is 3:1, containing 17g of protein. This<br />
product is aimed at those for whom hydration and endurance are<br />
important, i.e. endurance and cardio sports.<br />
• For Goodness Shakes has also developed a line aimed<br />
at active children and teens called Kids on the Go (formerly<br />
<strong>Milk</strong> Shoot). It is a convergence between protein and<br />
traditional flavoured milk.<br />
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