Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
With age, health rises as a priority for consumers and so does purchasing<br />
power. Almost one in every five adults in the UK is 65 or over. High-protein<br />
flavoured milk, often priced at a premium, is set to continue its growth by<br />
developing propositions for this demographic.<br />
At HRA Food and Drink, we believe growth needs to be consumer-driven,<br />
rather than products being pushed by manufacturers and processors.<br />
<strong>Flavoured</strong> milk is fundamentally an on-the-go drink; therefore, special attention<br />
should be paid to consumer lifestyles in order to understand how to integrate<br />
a different range of milk products into shoppers’ daily routines:<br />
Point of sale, flavouring, packaging, and nutritional profile are all important<br />
aspects of the category proposition that can be adapted and improved to fuel<br />
consumer-driven growth within UK flavoured milk.<br />
We believe that the flavoured milk market is an area of exciting opportunity<br />
and innovation, and hope this report illustrates how the industry may move<br />
forward into the future.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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