Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
8.9.3 Case study: Frijj Reduced Sugar<br />
In February 2015, a sugar-reduced version of the UK’s most popular<br />
milkshake was launched.<br />
The product contains 40% less sugar and is offered in the brand’s bestselling<br />
flavours: Choc-o-chocolate and Seriously Strawberry.<br />
Reformulation achieved a lower sugar version that doesn’t compromise on<br />
taste by incorporating the sweeteners Acesulfame K and Sucralose.<br />
To view please<br />
purchase full report<br />
Figure 8.20: Frijj Reduced Sugar<br />
8.10 The removal of EU milk quotas<br />
On 1 st April 2015, the long-standing EU milk quota system was lifted. In the long-term,<br />
predictions were made about redistribution of milk products in the UK, though no major<br />
changes were predicted for EU milk production.<br />
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