Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
• Chapter 8: The future of the flavoured milk market<br />
- There are a range of political, technological, social and<br />
environmental factors affecting the future of flavoured milk.<br />
- The sugar tax, set to be implemented in 2018, does not affect<br />
flavoured milk directly but sends signals to the industry to reduce<br />
sugar use.<br />
- It is uncertain how the UK’s exit from the European Union will affect<br />
the flavoured milk market.<br />
- An ageing population means the industry should be thinking about<br />
tapping into new consumer segments.<br />
• Chapter 9: Conclusions & HRA predictions<br />
- <strong>Flavoured</strong> milk should develop products for adults and older<br />
generations<br />
- NPD with reduced sugar and health boosting ingredients is key<br />
- Opportunity for brands to use packaging to target consumer<br />
segments<br />
- Own-brand products expected to enter the breakfast milk market.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
10
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