Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
• The Protein Drinks Co. have developed a new collagen based milk drink<br />
aimed at female consumers wishing to enhance their health and beauty.<br />
Collagen+ beauty milk is sold in outlets such as Superdrug, Holland &<br />
Barrett and Ocado.<br />
Country: UK<br />
Brand: The Protein Drinks Co<br />
Flavours: Plain and Sweetened<br />
Launch date: 2014<br />
What’s special? This flavoured milk is<br />
enriched with collagen and vitamins,<br />
promoting well-being and beauty for<br />
women. It is a good example of a<br />
targeted adult flavoured milk proposition.<br />
To view please<br />
purchase full report<br />
Collagen + Beauty <strong>Milk</strong>: health claims<br />
• “Collagen+ Beauty <strong>Milk</strong> is a truly unique collagen beauty drink rich<br />
in essential vitamins, potent antioxidants and hunger-fighting<br />
protein! Occasional usage is recommended at breakfast or in<br />
between meals as a convenient healthy snack.”<br />
• Some clinical studies support the idea that ingesting collagen<br />
peptides can help reduce the appearance of skin wrinkles and<br />
improve joint health. However, more research needs to be done<br />
substantiate these claims..<br />
• Collagen has also been shown to have a higher satiating effect than<br />
other proteins such as casein, making it a potential ingredient in<br />
weight control drinks.<br />
There are also various opportunities for functional drinks to enter the health<br />
market, including milk-based energy and relaxation drinks. With recent<br />
findings of milk coming from cows during the night containing elevated levels<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
50
Change language