Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
• In 2015, Mars launched a lactose-free Mars <strong>Milk</strong> product which is currently<br />
listed in Tesco. Uptake by major brands demonstrates how popular lactose<br />
avoidance is becoming.<br />
Implications: Short ingredients lists with claims such as ‘natural’ and<br />
‘fresh’ are of appeal for products aimed at children and adults alike.<br />
To view please<br />
purchase full report<br />
Country: UK<br />
Brand: Mars<br />
Flavours: Chocolate<br />
Launch date: 2015<br />
What’s special? This is the first foray for Mars<br />
into more specialised products in the flavoured<br />
milk category and highlights the rising demand<br />
for lactose-free products.<br />
5.1.4 Sugar reduction<br />
• Whilst milk drinks are exempt from the sugar tax announced in march 2010,<br />
reducing sugar content in products still remains a key issue.<br />
• A report by Public Health England, published in October 2015, claimed that<br />
all population groups in the UK are consuming too much sugar and that the<br />
recommended daily intake should be halved.<br />
• Consumers are becoming less focused on avoiding fats, and are<br />
increasingly looking to products with reduced sugar claims.<br />
• Sugar sweetened drinks have been particularly highlighted as a leading<br />
cause of excess sugar consumption and as a result, flavoured milk brands<br />
need to act to prevent being associated alongside high-sugar carbonated<br />
drinks.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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