Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
Implications: In time consumers may prefer flavoured milks that specify<br />
fairness in pricing and beneficial social impact - this is an opportunity for<br />
small dairies to innovate or enter the flavoured milk market.<br />
To view please<br />
purchase full report<br />
Country: UK<br />
Brand: Morrisons <strong>Milk</strong> for Farmers<br />
Flavour: White milk, cheese,<br />
yoghurt<br />
Launch date: 2015<br />
What’s special? These dairy<br />
products are sold at a slight<br />
premium, with extra money going<br />
back to farmers within the Arla milk<br />
buying cooperative.<br />
5.2.2 Innovative milk sources<br />
• As has been the case with alternative flavoured milk, we expect UK<br />
consumers to be open to trying flavoured milk from origins other than cows.<br />
One example is camels’ milk, recently launched in the UK under the Camel<br />
<strong>Milk</strong> brand.<br />
• Camels’ milk is close in composition to human milk, has a subtler flavour<br />
than goat and sheep milk and there is some research to say it can help<br />
prevent a variety of diseases including diabetes, IBS and hepatitis. It<br />
contains just 2% fat and contains no beta-lactoglobulin and a different<br />
beta-casein to cows’ milk. As these are two components of cows’ milk<br />
which commonly cause allergic reactions, camels’ milk offers a viable<br />
alternative for some allergy sufferers.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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