Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
This category is still in its infancy with Weetabix and Fuel the main brands<br />
available until the Australian brand, Up & Go, entered the market in 2015 with<br />
a large advertising and media spend. Oatly, the alternative milk brand, also<br />
launched an oat based dairy-free breakfast milk in 2014 in Scandinavia, but<br />
this is not available in the UK as yet.<br />
6.5.1 Breakfast milk case study: Weetabix on-the-go<br />
Weetabix Turnover 2014: £352bn<br />
Sales growth: -3.91%<br />
Product Variants: Breakfast<br />
NPD: Weetabix On-The-Go Protein<br />
Target consumers: Slimmers, children,<br />
professionals and commuters<br />
To view please<br />
purchase full report<br />
• The Weetabix Food Company became a subsidiary of Bright Food Group<br />
Co Ltd in 2003, and in 2015 became partially owned by Baring Private<br />
Equity Asia.<br />
• The company launched Weetabix on-the-go breakfast drink in 2014, a<br />
ready-to-drink product that intends to replace traditional breakfasts with a<br />
combination of protein, carbohydrates and fibre.<br />
• The company emphasises the drink’s convenience: “chill it, drink it, bin it<br />
and get on with your day”.<br />
85<br />
© 2016 Teepee Limited. All Rights Reserved.
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