Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
Implications: Demand for a healthy, on-the-go snack has led to the<br />
creation of a flavoured milk sub-category focused on delivering<br />
necessary micro and macronutrients, in convenient packaging.<br />
Country: USA<br />
Brand: Fair Life<br />
Flavour: Chocolate<br />
Launch date: 2015<br />
What’s special? This milk is<br />
protein-enriched, and targeted at<br />
consumers away from traditional<br />
body-building markets. It is a recent<br />
example of the functional category<br />
blending with other sub-categories.<br />
To view please<br />
purchase full report<br />
5.2 White milk trends<br />
We have described some of the trends within the wider food and drink<br />
landscape, and their effects on the flavoured milk industry. However, there are<br />
trends specifically relating to the UK dairy industry, which need to be taken<br />
into account when thinking about flavoured milk NPD.<br />
5.2.1 Supporting dairy farmers<br />
• Many consumers are concerned about the responsible sourcing of<br />
flavoured milk’s main ingredient: white liquid milk. With farm-gate milk<br />
prices at rock-bottom throughout 2015/2016 many UK farmers are<br />
struggling. With growing media attention, more consumers are demanding<br />
a fair deal for dairy farmers.<br />
• Morrisons are paying attention to consumer demand for fair prices for<br />
farmers with their ‘<strong>Milk</strong> for Farmers’ proposition. Although this does<br />
not yet apply to Morrisons own-brand flavoured milk, it is a trend<br />
which should be monitored.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
46
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