Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
8. THE FUTURE OF THE FLAVOURED MILK MARKET<br />
There are various political, technological, social and environmental factors set to impact<br />
the future flavoured milk market, on both a global, European and UK level. These are all<br />
issues which the flavoured milk industry must be aware of and respond to, in order to<br />
achieve market growth. Each of these factors are explained in greater detail in the coming<br />
pages.<br />
POLITICAL<br />
Global<br />
End of China’s one<br />
child policy<br />
Europe<br />
Removal of EU<br />
milk quotas<br />
UK<br />
Brexit<br />
Sugar Tax<br />
ENVIRONMENTAL<br />
Europe<br />
Potential tax on carbon<br />
emissions from animal<br />
derived products<br />
To UK view <strong>Flavoured</strong> please<br />
purchase <strong>Milk</strong> Market full report<br />
TECHNOLOGICAL<br />
Europe<br />
Innovative natural sweeteners<br />
UK<br />
Lack of UK co-packers and<br />
bottling plants<br />
SOCIAL<br />
UK<br />
Consumer support<br />
for UK farmers<br />
Ageing population<br />
Hectic lifestyles<br />
Desire for plantbased<br />
milk<br />
alternatives.<br />
Figure 8.1: Political, environmental, social and technological factors influencing the flavoured milk<br />
market.
Change language