30.09.2016 Views

Flavoured_Milk_Free

The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.


HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

UK FLAVOURED MILK MARKET 2017 & BEYOND<br />

Confectionery To view please<br />

purchase full report<br />

Figure 3.5: Schematics diagram of commonly known brands as a visual guide within<br />

each category<br />

3.5 Own-brand labels in the flavoured milk market<br />

The UK's main retailers (Tesco, Sainsbury's, ASDA, Morrisons & Co-op) all<br />

offer their own flavoured milks at a more competitive price than branded<br />

offerings.<br />

Own-label flavoured milk shares broadly track the share that retailers have in<br />

the total grocery sector. For example, Tesco’s own-brand flavoured milk<br />

offering is worth more than that of other retailers. As the category matures,<br />

there is a tendency for this effect to become more pronounced.<br />

Sainsbury's flavoured milk offering has remained constant in the past three<br />

years and the same can be said for ASDA and Morrisons.<br />

To view please<br />

purchase full report<br />

All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />

to 2017<br />

26

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!