Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
• For this age-group we have used the same adult consumer segments, but<br />
have removed strength athletes as these consumers are not strongly<br />
represented within this group.<br />
• The interest level of 45-59 year olds in flavoured milk is broadly limited.<br />
None of the consumer segments are likely to have a high level of interest in<br />
any of the product categories.<br />
• Traditional and confectionery drinks are unlikely to appeal to this age group<br />
as consumers in this segment may associate such drinks with younger<br />
consumers.<br />
• Coffee drinks, functional drinks and alternative milks are likely to be the<br />
most appealing products to the majority of these consumers, though<br />
interest is likely to be lower than to younger consumer groups.<br />
• As a segment it is significant in its size and purchasing power. Despite this<br />
there is a distinct lack of products targeting this consumer group at<br />
present. There is clearly a significant opportunity here for brands able to<br />
target this consumer segment successfully.<br />
4.2.5 Consumer segments: 60+ years<br />
(a)<br />
(b)<br />
To view please<br />
purchase full report<br />
Figure 4.12: Projected UK population of 60+ years, thousands. (a) data for 60-74<br />
years; (b) data for 75+ years (ONS 2013)<br />
We have aggregated core consumers in this demographic segment as both<br />
segments (60-74 years and 75 years & over) share sufficient characteristics to<br />
be considered similarly.<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />
to 2017<br />
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