Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
6.6.3 Alternative milk case study: Blue Diamond<br />
Turnover 2014: £75 million<br />
Number of people in the cooperative:<br />
3,000 To view + please<br />
Company age: 105<br />
Target consumers: Vegans, weight<br />
conscious, health aware<br />
Most popular product: Almond milk<br />
Profit growth: 37%<br />
purchase full report<br />
This almond-based company grows its raw material in California, where it is<br />
based. In the UK, the Blue Diamond stockists are Tesco, Sainsbury’s, Asda,<br />
Morrisons, Waitrose and Ocado.<br />
• Blue Diamond offered the UK’s first reduced sugar almond milk drink,<br />
further improving their health credentials and appealing to health aware<br />
consumers. In the UK they launched a vanilla flavoured product, though<br />
this is their only flavoured product in the main retailers.<br />
• The Almond Breeze range launched in 2012 with three flavour variants. The<br />
packaging is clear and clean and stands out on-shelf. The vibrant<br />
American-style colours differentiate the range well and the focus of the<br />
‘pouring’ image appeals to UK consumers. The brand and the packaging<br />
has remained unchanged since its launch in the UK.<br />
95<br />
© 2016 Teepee Limited. All Rights Reserved.
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