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The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.


HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.

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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />

8.9.2 Moves towards reduced-sugar products 151<br />

8.9.3 Case study: Frijj reduced sugar 152<br />

8.10 Removal of EU milk quotas 152<br />

8.11 Abolition of China’s one-child policy 154<br />

8.12 Environmental concerns and carbon tax 155<br />

8.13 UK exit from the European Union 156<br />

8.14 Supporting British farmers 158<br />

8.15 Ageing population 159<br />

8.16 Hectic lifestyles 161<br />

8.17 Adult flavours 162<br />

8.18 Development of innovative sweeteners 163<br />

8.19 Lack of UK co-packers 165<br />

8.20 Future considerations for flavoured milk brands 166<br />

9 CONCLUSIONS 162<br />

9.1 SWOT analysis 163<br />

9.2 Closing remarks 164<br />

All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: 2016<br />

to 2017<br />

5

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