Flavoured_Milk_Free
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition by emerging economies to a Western-style diet, the upcoming introduction of the ‘sugar tax’ and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market.
HRA Food and Drink has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation in the future.
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UK FLAVOURED MILK MARKET 2017 & BEYOND<br />
Emmi is a Swiss dairy company that launched its coffee products in the UK in<br />
2004 and has done much to pioneer the flavoured milk coffee market. Its line<br />
of ready-to-drink chilled coffees come in five flavours: Cappuccino, Skinny,<br />
Espresso Zero, Vanilla and Caramel.<br />
This range of flavours aims to satisfy a variation of strengths (intense, medium<br />
and mild) and different tastes in coffee (less sugar, low calorie, flavoured and<br />
decaf). Its Espresso Zero version, which positions itself as a ‘no sugar added’<br />
and ‘no lactose’ alternative to its already well established drinks, was launched<br />
in 2015.<br />
Jul 2004<br />
Launch of Caffe<br />
Latte ready-todrink<br />
chilled<br />
coffee drink.<br />
Jan 2012<br />
Launch of<br />
limited edition<br />
vanilla ready-todrink<br />
offering<br />
Dec 2012<br />
Rebranding of<br />
low-calorie option<br />
to ‘skinny’, to<br />
bring in line with<br />
coffee shops.<br />
To view please<br />
purchase full report<br />
Jul 2014<br />
Launch of ‘Mr Big’ 370ml<br />
product aimed at men,<br />
and on the road<br />
convenience bottles.<br />
Dec 2014<br />
Launch of Choco<br />
Lait drinks aimed<br />
at women, in<br />
caramel and<br />
original.<br />
Oct 2015<br />
Seasonal ‘Winter<br />
Collection’ cup<br />
launched for festive<br />
season.<br />
Figure 6.19: Evolution of Caffe Latte packaging and products<br />
Emmi Caffe Latte has been available in the market since 2004. Like Starbucks,<br />
they utilise a cup format for their small portion sizes of around 230ml – plastic<br />
has proved an attractive packaging material for their distinctive cup format.<br />
The packaging design hasn’t changed much from the original launch, but they<br />
did re-brand slightly once they had launched more flavours to give more<br />
78<br />
© 2016 Teepee Limited. All Rights Reserved.
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