Triple-Play Service Deployment

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Acknowledgements The JDSU Triple-Play Service Deployment Guide is the result of company-wide collaboration. Authors Assaji Aluwihare Jon Beckman Robert Flask Eli Kerch Jerome Laferriere Mirna Mekic Jim Nerschook Nisha Parbhakar Thad Ward John Williams Contributors Melissa Ashraf Sascha Chwalek Scott Haerr Tim Miller Kevin Oliver Todd Rapposelli Dave Rerko Andrew Sachs Paul Snead Ron Vogel Kevin Williams Tim Yount viii Editor Laurie Rerko Graphic Design and Production Jennifer Pitts Robert Taylor
Foreword Broadband is booming and bringing us the triple play of voice, video, and data. Broadband subscribers are expected to grow from 227 million in 2006 to 417 million worldwide in 2010 and a rapidly growing portion of these are triple-play subscribers. The widespread rollout of broadband access networks to residential subscribers and the simultaneous emergence of IP and Ethernet as the access technologies of choice are revolutionizing the delivery of voice and data services to subscribers—and also enabling the delivery of video services, including IPTV, video on demand, video telephony, and online gaming. In an effort to increase average revenue per user (ARPU) to compensate for decreasing fixed line voice revenue, and to reduce churn among a selective subscriber base with plenty of options, service providers are betting on the triple play to stay ahead of their competition. Around the world, the competitive lines separating network operators have disappeared. For many years, the cable company and the home’s coaxial input were associated strictly with television services, and today coax can serve as the interface to voice and data services as well; where once the twisted pair was associated with only POTS, today it can also be the delivery mechanism for high speed data and video services. Network operators are redefining and realigning themselves to be the one-stop shop for all things digital for residential and enterprise subscribers. Triple-play services are not merely a means of increasing top-line revenue, but a means of selfpreservation by controlling all services to the home. Digital media and its convergence and interaction are the primary drivers, not just voice, data, and video each as standalone services. Services such as a caller ID screen popping up on the subscriber’s TV set, automatic pausing of live television when a phone call is answered, Internet video services, and presence management services are a-la-carte features of the main triple-play applications that could easily add incremental revenue from every subscriber. Because of the proliferation of these integrated services, investments are under way around the world in new access technologies and platforms that enable service providers to deliver more bandwidth, more control, and more applications. ix
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122 Typical Symptom Fault Condition
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142 Troubleshooting Video in the He
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148 Chapter 6: Troubleshooting Vide
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152 MPEG Video Syntax MPEG-2 System
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224 ATU-Cs POTS Switch DSLAM health
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290 Notes: Notes
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292 Notes
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Test & Measurement Regional Sales N
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Triple-Play Service Deployment

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