BOOKS OF RtfiDIfGS - PAHO/WHO

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10. Marketing health services. Basic definitions,
distilction between selling and marketing; strategic planning;
specific health applications.
11. Introduction to uncertainty. Basic introduction
to probability concepts, events, probability assessment and
estimation. Concepts underlying Bayes rule, distributions,
expectations.
12. Decision Analysis including decision trees,
alternatives, outcomes, experiments, values and their construc-
tion. Analysis and interpretation of decision problems, simpli-
fied case studies. Laboratory session should include a full
decision analysis case.
13. Forecasting and prediction techniques. Concepts
of moving average, exponentialsmoothing, simple least squares.
Interpretation of simple regression. Case study example; use
of canned computer program desirable.
14. Inventory and material management, Relevent
costs in inventory system. Basic inventory models -- lot size
and order le"ol.
15. Implementation of operations research/systems
anaiysis studies. Interdisciplinary teams; working with
decision makers; validation of study results; roadblocks to
implementation.
b. 8-16 hour courses for health professionals*
*These courses utilize the following text: Arnold Reisman,
Systems Analysis in Health Care Delivery; Lexington, Massachusetts;
Lexington Books, 1979.