Fresh Point Magazine - B2B24 - Il Sole 24 Ore

dropping from 530,000 in 2008 to 431,000 in 2009, off
18.7% but with a plunge of 37.3% for fresh fruit,
mostly in summer with peach and nectarine For comparison’s
sake, the market virtually went back to the
turnover it registered in 2007, the difference being a
mere 4.3% more in 2009.
The picture we get could even be widened to include
the ongoing downturn in consumer spending of
Italian households and the prolonged contraction our
exporters are seeing in Austria, Germany and Holland
to the north and in Russia, the Baltic States, Hungary
and Romania to the east. Indeed, exports account for
a big share of the turnover at both Verona (45%) and
Padua (50%).
That the recession is still making itself felt in the global
marketplace does not seem to have dampened the
proverbial enthusiasm for business of our wholesalers
operating out of the two Veneto markets.
Indeed, the players at Verona and Padua, together
with those at Treviso, are busy pursuing a better integration
of the three markets, trouble-shooting common
problems like foodstuff testing, establishing
price lists, monitoring and guaranteeing lines of credit,
and putting together the general features of common
promotional campaigns, which will include
incentives from Veneto Region authorities, to prompt
greater consumer spending.
The Padua Municipal Market is the main gateway for produce
exports to eastern Europe.
Il Mercato di Padova è il principale canale di scambio con i Paesi
dell’Est Europa.
La consapevolezza della crisi non sembra comunque aver
intaccato più di tanto il proverbiale attivismo dei veneti,
tanto che sia Verona e sia Padova, assieme al Mercato di
Treviso, stanno aumentando gli sforzi per una migliore
integrazione tra i tre poli, per la soluzione di problemi
comuni (analisi dei prodotti, elaborazione dei listini, monitoraggio
e garanzie sui crediti, etc.) e per la predisposizione
di comuni programmi generali di rilancio e promozione,
anche con il contributo della Regione Veneto.
Focus/wholesale markets
Focus/mercati all'ingrosso