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Day 1 Edition - 2018 Edition

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The 2018 Preview edition of IFA International, the official daily of the IFA Berlin show.

NOMADIC LIFESTYLE /

NOMADIC LIFESTYLE / GAMING BROUGHT TO YOU BY Multi-mode Wireless technology from Rapoo Bob Blankert, Rapoo's Global Sales Director, highlights the company’s new wireless technology The new multi-mode wireless technology from Rapoo features three connection modes – Bluetooth 3.0, Bluetooth 4.0 (Smart), and 2.4 GHz wireless transmission. This, the company says, ensures that connecting to Bluetooth devices is limitless – since Bluetooth 4.0 (Smart) is only compatible with the latest Smart-ready devices. This is what we always aim for at Rapoo – to offer more value to our users while leading in innovation in the wireless peripherals sector. Upgrading our entire product portfolio with multi-mode wireless is an important milestone for Rapoo and our advancement in wireless, and perfectly fits with our brand values and philosophy. ADVERTORIAL STYLISH DESKTOP SET This stylish desktop set, featuring the multi-mode wireless technology, looks great on any desktop with its streamline design. The keyboard boasts an impressive 4.9 mm ultraslim design and anodised aluminum housing. The Fn multimedia keys offer quick access to all important multimedia functions. While the keyboard is very compact, it also has full-size keys, which makes typing much more comfortable. The mouse boasts an elegant and ergonomic design as well as a 1300 DPI optical sensor. To make it even better, the Rapoo 9300M also offers up to 12 months battery life. » HALL 3.2 / Stand 113 Rapoo has exclusively added the classic Bluetooth 3.0 technology to eliminate connectivity gaps. This is a major advantage over currently existing products on the market, and most importantly, gives users a peace of mind and a greater connectivity. With the multi-mode wireless launch we are indeed closer to providing ‘The Ultimate Wireless’ experience. KEY SELLING POINTS 1 Multi-mode wireless connection: connect via Bluetooth 3.0, 4.0 and 2.4 GHz 2 Connect simultaneously to multiple devices and instantly switch among them in one click 3 Ultra-slim 4.9 mm keyboard design with aluminum alloy base Adata shows its latest range of memory technologies Leading manufacturer of highperformance DRAM modules and NAND flash products, is showing a number of new items at IFA The Spectrix D80 memory module TAIWAN-based Adata Technology’s latest XPG gaming hardware including RGB DDR4 memory modules, PCIe SSDs and accessories are on show in Berlin this year, as well as its new high-capacity A1-rated microSDXC memory card and rugged external hard disk drive (HDD). Its XPG gaming product range includes an innovative RGB DDR4 memory with a hybrid liquid-air cooling system. It uses a combination of a liquid heatsink that is hermetically sealed with non-conductive fluid and an aluminum heatsink for thermal cooling. The liquid heatsink is fully illuminated with programmable RGB lighting to give it a dazzling flair that gamers and DIY enthusiasts will appreciate. The Spectrix D41 DDR4 RGB memory module featuring speeds of over 4600MHz is also on show. The memory module supports Intel X299 and AMD AM4/ Ryzen platforms and sports vivid RGB lighting that is customisable with the XPG RGB Sync app and a range of lighting control software. other Other XPG gaming products include a new headphone and amplifier with virtual 7.1 surround sound support, RGB gaming keyboard and mouse. High-speed PCIe SSDs, including the SX6000 Pro and GAMMIX S5 SSDs, which offer PC a viable alternative to SATA SSDs as they deliver speeds up to three to four times faster. Adata’s 512GB microSDXC memory card with read/write speeds of up to 100/85 MB/s. It meets Video Speed Class V30 and Application Performance Class 1 (A1) requirements to deliver fast video transfers and fast mobile application performance. With 512GB of capacity, it also provides expandability for storing more photos, videos, songs, and other digital media. Adata’s power banks and chargers include its iF Design Award-winning D8000L power bank with a built-in 200-lumens-rated LED flashlight, CV0525 car charger with extended cable design, CU0480QC USB charging station with 5 USB ports, and the CW0100 and CW0050 Qi-certified wireless charging pads. ADATA products also include on-the-go power for mobile devices, and the company is a leading provider of advanced LED lighting. » HALL 17 / Stand 120 58

NOMADIC LIFESTYLE GAMING PRODUCT SPOTLIGHT BROUGHT TO YOU BY IFA My Media SAMSUNG CHG90 QLED GAMING MONITOR This ultra-wide 49-inch screen with its innovative 32:9 aspect ratio means one always gets to see game scenes in their entirety. And the 1800R curved panel immerses players in gameplay and delivers cinematic viewing for movies and video content. The CHG90 supports AMD’s new Radeon FreeSync 2 technology, which gives gamers a smooth HDR gaming experience with twice the perceivable brightness and colour of that offered by the sRGB spectrum. KEY SELLING POINTS 1 Optimised settings for any game genre 2 AMD Radeon FreeSync 2 support 3 Seamless multitasking Blending its advanced motion blur reduction technology with its VA panel, Samsung has created this curved monitor with a super-fast 1ms MPRT (motion picture response time) that lets gamers enjoy unprecedented performance without motion blur across the entire screen. The fast 144Hz screen refresh rate ensures gamers flawlessly smooth action scenes with high frame rates. And the refresh rate can be adjusted to 60Hz/120Hz when necessary. » CITYCUBE LG ULTRAGEAR MONITORS REVOLUTIONISE GAMING LG Electronics is introducing its new UltraGear monitors at IFA. The monitors offer powerful performance, high picture quality and fast refresh rates. These factors combine with the UltraWide 21:9 screen to create “an immersive playing field that enhances the gaming experience”, according to LG. With optimal picture quality and fast processing speed, the monitors are designed for all genres of game. The UltraGear employs Nano IPS display technology that covers 98% of the DCI-P3 colour space. The display also accurately recreates colours across over 135% of KEY SELLING POINTS 1 High picture quality and fast refresh rates 2 Designed for all genres of game 3 Smoother gameplay and visual fluidity the sRGB colour space. With NVIDIA G-Sync graphic processing technology built-in, the UltraGear 34GK950G provides smooth motion without tearing or stuttering. Its high refresh rate of 120Hz means that objects are rendered more clearly for smoother gameplay and visual fluidity. “LG’s monitors have been setting standards in the industry for many years and LG UltraGear will be no exception,” Chang Ik-hwan, head of LG’s IT Business Division says. » HALL 18 / Stand 101 MSI LAPTOP GIVES GAMERS THE EDGE Gaming hardware brand MSI is profiling its new laptop, the PS42, tailored both for gamers and professionals. Featuring thin bezel design, the near edge-to-edge aesthetics are not only lighter in weight but also smaller. The eye-catching PS42 weighs just 1.19 kg in a 15.9mm thick shell, and offers an amazing 10+ hours’ battery life. Despite its size it packs a lot in, featuring an 8th Gen. Intel Core i7 processor. Offering both performance, and an unprecedented chassis, the MSI PS42 is as simple as it is elegant. » HALL 17 / Stand 107 KEY SELLING POINTS 1 Striking aluminium cover with the signature red dragon shield 2 Appealing thin bezel design 3 Cutting edge portable gaming power KEY SELLING POINTS 1 Fun - brightly coloured, it lights up the game 2 Variety – choice of different colour schemes depending upon one’s mood 3 Precise – lock onto targets thanks to ultraprecise optic sensitivity THAT’S ONE MIGHTY MOUSE The best warriors in the world need the best weapons in their hands. The INFAREX M10 gaming mouse and the INFAREX R10 gaming mousepad are equipped with dazzling RGB lights to brighten up the gaming experience. Simply tap the surface of the INFAREX R10 to switch between nine different lighting modes, thus creating different atmospheres for different games. The INFAREX M10 mouse, with its 3200 DPI optic sensitivity and Ultrapolling tracking system allows gamers to precisely lock on to their targets and eliminate them. » HALL 17 / Stand 120 www.ifa-international.org IFA International • Friday 31 st August 2018 59

IFA International