Day 4 - IFA
The Home Appliance Sector Smiles at IFA IFA 2009 buIldS upon mAjor SucceSS oF THe lAST edITIon Monday 7 th September 2009 Hall 5.2 Stand 101 Hall 4.2 dAY 4 IFA is more than ever “The Consumer Lifestyle Show”. The first days of IFA 2009 have again seen crowds packing the Home Appliance halls. White goods were introduced to IFA for the first time last year and met with huge success, due to the fact that these items and consumer electronics are converging among sales channels. Proof of the success of the IFA formula as a true “lifestyle” show comes through the fact that this year, there are three extra halls of home appliance exhibitors, with new faces including the likes of Dyson and Russell Hobbs, "Three extra halls of home appliance exhibitors this year…" not to mention countless other small appliance manufacturers. The enthusiasm of this sector is extremely high. This is particularly true in Germany, where the market has been resilient, up 3% over the past year. This was echoed in the weekend keynote by Dr Reinhard Zinkann (pictured, left), Managing Director and Co-proprietor of German appliance giant Miele (see feature – page 8). conTenTS 04 > NEWS 07 > KEyNotE rEviEWS 12 > MArKEt & tECHNoLoGy trENDS 17 > MEEt tHE viSioNAriES 21 > SPECiAL FEAtUrE: ACCESSoriES 26 > ProDUCt trENDS 33 > GrEEN PAGE 34 > trADE NEWS 37 > WHErE to Go iN BErLiN KeYnoTe revIewS Fabio de'longhi Dr. Reinhard Zinkann, Managing Director and Co-Proprietor at Miele & Cie. KG When Accessories Become Essential! All too often, accessories are not taken into account “upstream” of an A/V installation, or are not suggested by sales people when consumers purchase home entertainment products. Good examples are those of cabling and mounting solutions. Manufacturers and distributors of accessories have a very important presence at IFA, and take advantage of the event to underline the fact that they both add value for the client, and add sales for retailers! . See our special section, page 21 Vogel's Product - Hall 25 / Stand 137 Chief Executive Officer, De'Longhi Group “Looking to the future, we intend to achieve 5%-10% growth” See page 7 Hamid Akhavan Chief Operator Officer, Member of the Board of Management Deutsche Telekom AG “The future innovation of telecommunications rests on open collaboration between CE, computer and telecom companies …" See page 11 DREAM WITH YOUR EYES OPEN EXCLUSIVE PREVIEW OF THE MOVIE AVATAR HALL 5.2 ONLY IN CINEMAS DECEMBER © 2009 Twentieth Century Fox Film Corporation. All rights reserved. www.ifa-international.org PAN_Avatar_230x60_IFA_Int_Cover_39L.indd 1 21.08.2009 13:39:43 Uhr
