DAY 1 EDITION Hall 3.1 / 109 Friday 1 st September 2017 Hall 8.2 / 101 CONTENTS 03 > NEWS 33 > TRADE TALK 35 > PRESS CORNER 36 > EXCLUSIVE INTERVIEWS 39 > NOMADIC LIFESTYLE 55 > eHEALTH AND iSPORT 57 > DESIGN PAGE 58 > SPOTLIGHT ON KOREA 60 > STAND OF THE DAY 61 > WHERE TO GO IN BERLIN More Brands, Growing Markets, Amazing Innovation IFA2017 boosts the digital economy as the industry’s leading showcase TRADE TALK THOUGHT LEADERS Egbert van Acht Business Leader, Health & Wellness, Philips Sophia Tsao VP, Head of Global Marketplace, Newegg Cross-border ecommerce is no longer just a market trend, but is becoming a viable business opportunity for sellers. See page 33 The digital platforms and intelligent solutions we’re showcasing are designed to give consumers better insights into their health and greater control over it. See page 36 Juno Cho President, LG Electronics Mobile Communications Company Read exclusive interview, page 38 With over 1,800 exhibitors and just under 160,000 square meters of soldout show floor, IFA again confirms its role as the leading showcase for the global technology industry. IFA2017 will host not only more innovation and product launches than any previous event; it also presents more digital lifestyle products in one place than any other show worldwide. It’s the home for the latest products, from the world’s leading global brands and wellknown specialists. The world’s largest technology show is a platform for researchers, developers and start-ups, revealing their cutting-edge ideas at IFA NEXT in Hall 26, an opportunity to sample the future of how we will IFA IS INCREASINGLY KNOWN AS THE GLOBAL LAUNCH PAD work and live, bringing together global know-how and visionary ideas that will shape our digital future - right alongside the new venue for IFA Keynotes, IFA+ Summit, and IFA conferences. IFA is increasingly known as THE global launch pad, with major announcements by industry leaders such as LG Electronics, who have for the first time chosen IFA as the place to reveal their newest, most innovative smartphone (see exclusive interview, page 38) NOMADIC LIFESTYLE Fabrice Rousseau General Manager Europe, Alexa Skills and Voice Service, Amazon at Amazon, we believe that voice will fundamentally improve the way people will interact with technology. See page 29 In today’s edition, we take to the road, with all the devices that can be carried with us. From page 39, you will discover the latest trends and product news when it comes to mobile products, centred of course on the smartphone – a device that not only accompanies us wherever we go, but is increasingly becoming a central command post for everything technical in our lives. We also take you on a real tour of virtual reality innovations, in-ear headphones, and sport and wellness wearables!
